Let's Get This Started

Hi, I’m Amy Whiting. I am a twenty-year-old magazine junkie from Kent. I am going to be graduating this June.

I would classify myself as a ‘Vogue’ girl. I have it on subscription each month and love to engross myself with the fashion, beauty and lifestyle articles. Each month I look forward to reading Alexander Shulman’s editor’s letter to see what has been happening in her life – oh, to be the editor of Vogue. Glamour, Company and Harper’s are always firm favourite reads of mine.


I like classic and aesthetically pleasing visuals in a magazine. I appreciate clean-cut fashion spread- I don’t need ground breaking layouts be impressed.

I love clean and fresh fashion – Stella McCartney being one of my favourite designers. I am about ready-to-wear designs that flatter the feminine figure, in soft natural tones. But then this is my personal choice. I love to see girls experimenting with colour and trends – maybe I’ll invest in this spring’s ‘must have’ jumpsuit.

New York fashion has always intrigued me and meeting the new talent to come out of Parson’s is going to be fabulous. I can’t wait to see how the collections are coming along.

I would consider myself to be both a high street and high-end fashion lover. If you haven’t experienced Topshop yet then I highly recommend it. One of the great things about the London market is that you can access up-to-date trends quickly and cheaply via the high street. You don’t need to spend a fortune on new trends – whether it is a Rolling Stone tee from Camden market or a gorgeous trench coat from Topshop - London has it.

And that’s what I love about British Vogue - as it is not afraid to include our high street stores, such as Topshop, in their fashion pages. I am also secretively a lover of weekly celebrity magazines – it is a quick fix of fashion updates, but the down side being it is not something that you can really indulge into.

If I am writing a catwalk report, I prefer to start with the mood – lighting, music and setting. It is important for the reader to feel a part of the show. But make up and hair should always be included as I feel this is just as important in creating an overall look. I like to get my teeth into a piece of journalism and to show off to the reader what I absolutely loved about the collection and not what I hated.
So that’s a very brief insight into my likes and dislikes of the fashion industry and the type of journalism that really excites me.